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hi! i'm diana.

I'm a brand designer & creative director living in San Francisco.
I bring an empathic design approach, specializing in
bold brand expression & visual communication.
All you need is thoughtful design & a dog.  ;)

Work

work

contact

Let's create together.

San Francisco, CA 

e: dtobot@gmail.com

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a bit more about diana

Motivated to create connections. I work on improving, evolving, and nurturing connections through my design lens. My curiosity pushes me to dive into complex content without hesitation to seek the core of the story that the audience would resonate with. I love bringing that story to life by translating concepts into meaningful experiences.

 

What led me here? After studying ceramic sculpture, constructing digital art installations, minoring in business, and exploring how technology impacts society, I found myself at the intersection of art and business. I worked at a boutique SF SOMA consultancy, distilling business strategies into visual narratives to drive change with storytelling. I noticed the strain between the design and business worlds and found myself translating between worlds to connect these systems. As part of the strategy team, I work with creative teams to help define and execute solutions to everyday business problems and bring unity to teams and clients.

 

I am passionate about using my storytelling skills to help create meaningful, engaging products and services for people who need them. I've had the opportunity to collaborate with leaders and teams across diverse industries (tech, healthcare, finance, social platforms, and biotech) to create an impact with visual stories. I want to foster design environments of empathy, critical thinking, business acumen, and a love to build purposeful designs. And it's brought to life some grand design solutions.

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When I am not collaborating, you can most likely find me exploring the city with my dog, experimenting in the kitchen, or thinking about my next travel destination.

Are you looking to connect better with your audience and have a creative project to discuss? I'd love to hear more. 

Send me an email!

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About

clients

Clients

© 2022 by Diana To. Proudly created with Wix.com

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